Travel Company Leverages the Flexibility and Cost Savings from Software Based IP-PBX
to Improve the Customer Experience

CAMBRIDGE, Mass. (April 24, 2006) -- Vertical Communications (VRCC.OB), a leading provider of next-generation, IP-based phone systems and applications that help businesses better serve their customers, today announced that Air Jamaica Vacations, which offers convenient and affordable packages to ten Caribbean destinations, has chosen Vertical TeleVantage 7, the company’s award-winning IP-PBX and contact center. A feature-rich, software-based solution, TeleVantage 7 has allowed Air Jamaica Vacations to increase employee productivity and improve customer service through its suite of high-value voice applications, including unified messaging, personalized call-handling rules, comprehensive call recording and a robust contact center. In addition, TeleVantage will provide Air Jamaica Vacations with a lower total cost of ownership, and is expected to save the company a substantial amount of money over the lifetime of its use.

“At Air Jamaica Vacations, we pride ourselves on making the customer experience as pleasant and helpful as possible. In fact, we created our customer care program as a way to make sure that our customers can reach our representatives quickly and efficiently,” said David Enriquez, director of information systems for Air Jamaica Vacations. “Because customer service is such a priority, we needed a phone system that would meet and exceed our customers’ expectations. The expanded contact center capabilities in Vertical’s TeleVantage 7 help us to dynamically manage queue and agent performance and deliver the improved service our customers have come to value. In addition, Televantage 7 gives us the opportunity to expand the system to our administrative telephony functions.”

ViewPoint, TeleVantage’s award-winning graphical user interface, has increased employee effectiveness by giving them access to hundreds of phone system features through an intuitive, Web- or Windows-based environment. The 40-person call center team at Air Jamaica Vacations has taken advantage of the ease-of-use and flexibility of this interface to more effectively field calls from both travel agents and direct consumers who are looking to book vacations to the Caribbean. As a result, Air Jamaica Vacations has been able to make the reservations process more pleasant and satisfying for its customers.

“Booking a vacation should not be a tedious experience – and neither should administering a phone system,” said Bill Tauscher, chairman and CEO of Vertical. “TeleVantage’s inherent flexibility makes it easy to administer, providing a communications system that adapts quickly as the needs of Air Jamaica Vacations and its customers change. By providing – in one server – all the functionality and customizability Air Jamaica Vacations needs for its call center agents, as well as its office administrative staff, TeleVantage 7 has increased the value of Air Jamaica Vacations’ voice communications.”

Air Jamaica Vacations purchased the TeleVantage 7 phone system from South Florida’s leading value-added reseller, Applied Technology Solutions Inc., and has leveraged their support and maintenance capabilities to make sure that the system is always cost-effectively delivering the type of superior voice communications customers require.

About Air Jamaica Vacations®
Air Jamaica Vacations is a tour wholesaler based in Miami, Florida, which offers convenient and affordable vacation packages to more than 180 resorts and hotels in ten Caribbean destinations including Jamaica, St. Lucia, Antigua, Barbados, Bonaire, Curaçao, Cayman Islands, Grenada, Nassau, and Turks & Caicos among them. All packages feature hotel accommodations, airport transfers, and round-trip air transportation via Air Jamaica or codeshare partner Delta Air Lines. For more information or reservations, please visit the company’s Website at www.airjamaicavacations.com or call 1-800-LOVEBIRD